TORONTO, Dec. 4, 2019 // -Canada Goose (NYSE: GOOS, TSX: GOOS) today announced The Journey, an innovative new retail concept located in CF Sherway Gardens, in Toronto, Canada. The first of its kind for the brand, The Journey redefines luxury shopping with a guided and fully interactive and experiential environment, where guests are immersed in the spirit of the outdoors.
The Crevasse: Immersive entryway made up of digital glass flooring and active sensors detecting footsteps across the display, simulating walking over cracking ice. (CNW Group/Canada Goose)
The Cold Room: Floor-to-ceiling Arctic landscapes are displayed through digital content, real snow and a temperature that goes as low as -20 degrees Celsius. (CNW Group/Canada Goose)
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Designed to push the boundaries of e-commerce and retail, The Journey is an inventory-free retail concept that invites guests to explore the power of Canada Goose performance luxury apparel through inspiring digital content, interactive product displays, and the next generation of its award-winning Cold Room. Offering appointment-based service and a 1:1 personalized shopping experience, guests can browse and purchase the full assortment of Canada Goose products with ease and enjoy same-day home delivery.
"In retail, experience is everything – and trying on a Canada Goose jacket for the first time is a powerful experience. This new store amplifies that moment by creating an environment that digitally and physically transports people into the Arctic in innovative, surprising, and inspiring ways, " said Dani Reiss, President & CEO, Canada Goose. "The way people shop is changing and I'm excited to be a leader in defining the future of retail."
Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world's leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From the coldest places on Earth to global fashion capitals, people are proud to wear Canada Goose products. Employing more than 5, 000 people worldwide, Canada Goose is a recognized leader for its Made in Canada commitment, and is a long-time partner of Polar Bears International. Visit canadagoose.com for more information.is no longer supporting older versions of your web browser in order to ensure that user data remains secure. Please update to the latest version.
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